The latest innovative online car buying platform provides an easy, drama-free car buying and car delivery experience that is changing the online auto retail business
PONTIAC, Mich, March 12, 2019 – Deliver My Ride®, the newest disruptor in the online car buying industry, is launching a dynamic brand campaign to engage online car shoppers and convert them into online car buyers.
Starting March 5, 2019, Deliver My Ride will launch new television, radio and YouTube advertising spots to reach online consumers looking for an easy, safe, convenient and modern alternative to car buying. The new campaign follows the August 2018 launch of the latest online platform, founded by Michael McInerney, a retail automotive industry veteran and expert who identified the need to streamline and simplify the car buying process
“Deliver My Ride is not a typical third-party car shopping site,” said McInerney, CEO of Deliver My Ride. “We’ve created a unique model that nobody else is providing and we’ve created a brand awareness campaign that reflects the real challenges and anxiety people experience when it’s time to buy a new car.”
While other sites have created shopping and price comparison algorithms to help consumers with their vehicle search, Deliver My Ride is focused on the actual transaction, purchase and delivery of the vehicle. “We’re not a lead generation tool; we don’t collect your data and share it with dealerships,” said McInerney. “We partner with local dealerships to sell actual new car inventory so you can find the car you want, apply for the rebates you might qualify for, configure your payments to the penny, apply for financing, finalize your purchase or lease and have the car delivered to your front door, without ever setting foot in a dealership.”
“The focus of this campaign is to acknowledge the stress and drama that comes with the process of buying a new car,” said Steven Pitsillos, CEO of roundtable6, the Bingham Farms-based marketing firm that developed the strategy behind the new Deliver My Ride campaign. “What we’ve learned from consumers is that going into a dealership to buy a new car is at the top of the list as one of the most stressful retail experiences. This campaign shows, in a creative and dramatic way, that Deliver My Ride identifies with those feelings and has basically removed everything stressful about car buying. The only drama comes from the decision-making part and not the car buying part. Consumers can trust in the Deliver My Ride process because they’re in complete control of the entire car buying experience.”
David Fischer Jr., President & COO of The Suburban Collection, one of Deliver My Ride’s dealer partners, has been working with the platform for one year. “In the beginning we were skeptical because there are dozens of online car shopping platforms we deal with every day and they all basically provide dealers with the same service,” he said. “Deliver My Ride has a great customer interface and helps us deliver incremental units. By participating in their network, our inventory is being seen by more potential car buyers in a different way.”
Deliver My Ride customer Wendy A. bought her 2018 Ford Edge on the website and was pleasantly surprised at how easy it was to buy a new car online. “I was in the market for a new car and I used a couple of the online car shopping platforms to search and compare pricing, but I knew that those sites would match me with a dealer and eventually I would have to make the trip to finish the process,” she said. “With my busy life, spending hours at a dealership is time I just don’t have, so I was looking for an alternative solution,” Wendy continued. “The experience was so easy and the site was very intuitive. I was able to find the car I wanted, received financing and scheduled delivery to my home, where I signed the final paperwork right in my living room. I felt in complete control of the entire process; it was safe, quick, painless and convenient.”
The company was founded in 2014 and, after a period of beta testing with local metro Detroit dealership networks, launched the automated platform in the third quarter of 2018. Today, Deliver My Ride has agreements with over 60 dealerships and continues to expand throughout the state. “Our long-term projections are to sell 500 cars per month, per market, as we expand,” said McInerney. “Since our launch we’ve been analyzing user shopping and buying behavior so we can continue to develop and improve this tool for people who are looking for an easy, transparent and convenient way to buy a vehicle.”
Currently the service is available only in Michigan, but the company plans to expand to 80 markets across the country.
Deliver My Ride’s new advertising spots can be viewed on the website and will be running on local cable channels on AMC, Entertainment, ESPN, Freeform, FX, Lifetime, TLC, and TNT.
Deliver My Ride® was founded in 2014 by Mike McInerney, an automotive retail veteran in the Detroit metropolitan area with over 30 years of experience in the industry. Deliver My Ride creates a convenient, pressure-free way to buy or lease a new vehicle online. The website presents local dealer inventory with transparent terms, prenegotiated pricing, manufacturer incentives and multiple financing and lease options for new model vehicles. Deliver My Ride customers receive free delivery directly to their home or place of business. The company has developed a network of over 60 innovative, like-minded dealerships to provide consumers with a modern alternative to the traditional car buying process. Deliver My Ride is based in Pontiac, Michigan, and is part of the portfolio of technology brands of MadDog Technology, a venture operator and investor focused on creating and operating cloud-powered software businesses, founded by former Compuware Chairman and CEO Peter Karmanos, Jr.
WJBK, September 20, 2018 – You buy your clothes, books and house supplies online so why not buy your car online?
There’s an app for that.
“We are actually working with dealers who want to expand their volume. They are volume minded already so that helps,” said Deliver My Ride Co-Founder Mike McInerney.
He teamed up with Peter Karmanos, Mark Hillman and the folks at MadDog Technology and the site is now live. Deliver My Ride works directly with car dealerships — more than 40 of them in Michigan — for inventory and delivers the ride right to your house.
“Decide on a car and know that it is available and you can have it delivered in 24 hours. For the 80 percent of women that are making the decision where almost all of them don’t want to go to a car dealership, this is nirvana,” said Peter Karmanos, Deliver My Ride developer.
Both founders of the site say this isn’t meant to replace dealerships. Instead, giving them more business. Fueling another part of their profits by tapping into an audience that’s sitting on their tablets and phones.
“Give them the assurance that they’re getting the best price possible and that they’re not going to sit and wait eight weeks for that car to be built or sometimes months,” Karmanos said.
Richard Brinkley with Art Moran Buick GMC says this app isn’t something they are worried about.
“It’s a relationship and they still want that. We still have that going for us. People want to deal with one on one, build a relationship,” he said
Deliver My Ride has millennials in mind.
“They don’t want to sell cars in the dealership, they don’t want to sell books in the bookstore, they don’t want to sell TVs and the electronics store and they don’t want to sell newspapers around the corner because that’s not where the customer is. The customer is online,” McInerney said.
Tech titan Peter Karmanos Jr. and Auto industry veteran Mike McInerney plan to change car buying for the better.
PONTIAC, Mich., Sept. 19, 2018 /PRNewswire/ –Deliver My Ride (www.delivermyride.com) is the new car buying tool developed by auto industry veteran Mike McInerney and iconic Compuware founder Peter Karmanos Jr.
“The car sales process is outdated,” says Peter Karmanos who knows a thing or two about the Motor City. Born in Detroitand founder of Compuware Corporation whose headquarters he moved downtown to Campus Martius before it became trendy, Karmanos’ business sense is as sharp as ever and he sees a massive opportunity to disrupt the outdated car sales process that most people find frustrating. “I’m a senior and even I use the web to buy things, what do you think the next generations will demand from their car buying experience? They do everything online because its efficient,” he commands.
Enter Mike McInerney, a legacy of the McInerney dealership family that has its roots in Detroit and started selling Chrysler Plymouth vehicles on Seven Mile Road in 1964. “I spent my life in and around the car business, you couldn’t avoid it,” says McInerney who ran Star-Lincoln Mercury on 12 Mile in Southfield for 15 years. “Every family gathering, since I was a kid, included discussions about the dealership, the factory, sales, rebates, ads, customers. You couldn’t escape it.”
After leaving the car business in 2006 to pursue new ventures, McInerney learned first-hand the feeling of frustration that comes with being a car buyer. “I had left the dealership business and became a consumer for the first time at 41 and wanted to get my daughter a little SUV for school. I hopped online and started searching for lease deals, low lease payments, but all I found were sites that showed really unrealistic prices or directions to nearby dealers.” The lack of real information was frustrating to him, he says, so he set out to fix the problem.
Car dealer meets tech guru-
“When I met Pete, through a mutual acquaintance, I told him my idea. It started out pretty basic but has grown to be a very intricate problem to solve,” recalls McInerney.
Karmanos confirms, “We had recently launched Lenderful, an online solution to streamline the mortgage approval process, and Mike’s plan looked really similar and looked like an easy plug-in for a different industry.” The demands from the consumer, however, and the complicated inner-workings of a car transaction required a deep dive into auto data and significant investment in technology.
“After launching our maiden site, we learned that the online consumer wants instant results. Waiting for a dealer to quote a price, if even for a half hour, was too long. The customer was on to the next thing” says McInerney.
With the help of MadDog’s team of tech veterans and experienced developers, Deliver My Ride evolved into a complete online car-buying solution, from search to compare to finance to delivery, all in one convenient platform. “We are really excited about where the site is today” says Karmanos, “it’s really going to be a game changer.”
So, what’s different-
Deliver My Ride’s service is unlike any other online car site. “We created a functional site, not a web page. Everything you can do at a dealership, you can do on our site except test drive,” says McInerney. “As far as we know, nobody else is providing this service for new cars.” He adds, “Everybody asks me about Carvana because they’re advertising like crazy. There are two key differences between our companies: First, they only sell used cars, not new. Second, they sell their own inventory, not dealer’s. This is apparent in the way their advertising tries to make dealers look like fools.” Karmanos chips in, “The process really changes and disrupts how people buy cars, without disrupting the dealer network.”
“We built the site for consumers,” explains McInerney. “The way we buy everything has changed dramatically and our platform saves time and money.” Karmanos adds that the ability to compare information is the key to getting a great price, “How much time and energy would it take you to negotiate pricing from three Ford dealers, three Chevy dealers and three Buick dealers? We gather and organize dealer pricing incentives, lease rates and inventory data for over 10,000 vehicles in one application. Find your car and pick the best price, it’s that easy.”
What about the dealer and manufacturer-
McInerney sees this as a win-win for progressive minded dealers. “Car dealers are smart, smart businessmen. They are accustomed to change and respond to the demands from the marketplace. Our platform is as much a tool for the dealer as it is the consumer. Our purpose is to provide a modern experience for the consumer, but we are selling dealership inventory. The dealer is our supplier and that’s one thing that’s not going to change. In addition, the dealer wants to advertise their vehicles where the consumer will see it. Displaying their inventory on a site like ours gives them more relevant exposure.” He adds, “And one of the biggest things I spent my time on when managing a dealership was finding, training, and retaining salespeople. Deliver My Ride acts as a digital salesperson for the dealer, without the overhead.”
Karmanos concludes, “We’re not in the business of chasing our tails. This is a big problem in a big industry and we intend to improve it. We are in a complicated space, so it takes a lot of time and investment to get it right. In addition,” he says “the manufacturer spends millions on R&D and advertising. It only makes sense that the car buying experience supports those efforts. More and more manufacturers are including the convenience of pickup and drop off for service vehicles, so they love this.”
About MadDog Technology:
Established in 2014, MadDog Technology develops digital solutions utilizing cloud-based technology. MadDog’s mission is to invest in technology companies that develop and market cloud based business applications. The company is comprised of a team of senior executives with proven success as technology start-up CEO’s, large-scale software developers, and technology strategists. The MadDog business portfolio includes a number of technology startups and a venture capital fund.
MadDog Technology’s Business models include organic start-ups, startup partnering and partnering with existing early stage operations – where a market disrupting growth opportunity exists.
Why go into an auto dealer when you can buy a brand new car from your couch, with competitive pricing – and have it delivered to your door the next day? Finally a car buying process you can trust. DeliverMyRide.com allows you to compare vehicles and financing choices, with clarity and transparency and the convenience we enjoy on everything else we do.
Car-buying platform markets cars for 60 dealerships in metro Detroit
Deliver My Ride plans to expand to Ohio, Indiana before going nationwide
Pontiac-based company looks to sell 500 cars a month in designated market areas
CRAINS, September 19, 2018 – Deliver My Ride LLC has refreshed its online platform as it works to make the car-buying process simpler and grow into new markets.
After running a beta website for more than a year, the new version integrates live inventory with dealer networks that have signed with the e-commerce business, said Mike McInerney, who co-founded the company with Peter Karmanos Jr. early in 2017.
The company hopes to streamline the process with technology to feed many people’s need for instant gratification. Customers can compare rides in a designated market area, finance and set up delivery at one place. Prior to the update, Deliver My Ride didn’t display cars on its website, which would direct consumers to dealerships.
“I’m a senior and even I use the web to buy things,” Karmanos, the retired founder of Compuware Corp., said in a news release. “What do you think the next generations will demand from their car buying experience? They do everything online because its efficient.”
Deliver My Ride, which is based in Pontiac, is marketing itself as a tool for consumers and dealerships. It’s working with about 60 showrooms in the metro Detroit market, McInerney said.
“We spent about a year and a half finding data for suppliers, mapping information and getting equipment,” McInerney said. “We’re selling cars off [the dealer’s] lot to people looking for a convenient way to buy.”
McInerney and Karmanos partnered on the business with the goal to improve the point of sale for cars, which they found to be antiquated. McInerney, a legacy of the McInerney dealership family that has its roots in Detroit dating to 1964, said companies invest a lot in the products, but are not investing enough into selling. Without disclosing an exact amount, he said Deliver My Ride invested “significant” seven figures into the website redesign.
Deliver My Ride is in the Mad Dog Ventures Management LLC portfolio, which held a $26.7 million funding round earlier this year. It is located in about 8,000 square feet across two floors of the Riker Building in Pontiac with other Mad Dog businesses.
“We have long-term projections: Our goal is to sell 500 new cars per month” per market, McInerney said.
The service is available in metro Detroit with the goal of expanding to 80 markets across the country. That would mean 40,000 car sales per month at full scale. The company is looking to expand to Ohio and Indiana next before going nationwide.
Being an online company, Deliver My Ride can avoid the capital required for brick-and-mortar operations.
“We couldn’t scale the first product because there was too much manual labor,” he said. “Now we can just flip the switch and get it going.”
Newly launched online car buying site offers competitive price shopping and peace of mind throughout new car purchase or lease process
PONTIAC, Mich., August 22, 2018 /PRNewswire/ — Deliver My Ride (www.delivermyride.com), the online car buying service launched by Pete Karmanos Jr.’s tech firm, MadDog Technology, and retail automotive industry veteran Michael McInerney today announced the launch of its newly enhanced platform.Deliver My Ride is a modern alternative to the traditional car buying process. The platform creates a convenient, unbiased, and pressure-free way to buy or lease a new car online. Deliver My Ride provides today’s car shopper all the tools necessary to buy or lease a new vehicle, from dealer inventory, on their terms. Deliver My Ride offers:
An online shopping experience like other e-commerce sites, modernizing the car buying experience
Pre-negotiated pricing, guaranteeing a competitive deal
Normalized equipment terms to easily compare multiple models and brands, side by side
Penny specific pricing and payments, including dealer fees and state taxes
DIY calculators to customize the payments most suitable for each, unique customer
Built-in credit application, significantly shortening the approval process
FREE Delivery of your new car directly to your home or office, just like a package from Amazon
According to McInerney, Deliver My Ride’s President and CEO, and leading expert in automotive buying habits, “We take the haggle out of car buying, help customers save time and money, and keep customers from being bombarded with sales calls and pitches. Deliver My Ride’s web site does not capture lead data to sell to dealers. Instead, we built an open and free platform, so customers can shop anonymously. Our inventory is current stock on our partner dealers’ lots and all pricing is fully disclosed and pre-negotiated to ensure a fair, competitive price. Today’s consumer has endless research options, but still needs to visit a dealership to actually buy a car, which is unwanted and inconvenient for some. Ultimately, we keep the customer out of the dealership by providing financial alternatives on the site as well as the option of free delivery to their home or office from a knowledgeable delivery specialist. With Deliver My Ride, customers now have control of the entire car buying process.”
Deliver My Ride, a new car buying site from the new firm MadDog Technology, is the latest to offer a car buying service without the buyer having to visit the dreaded dealership.
Deliver My Ride, a new car buying site from the new firm MadDog Technology, is the latest to offer a car buying service without the buyer having to visit the dreaded dealership.
Deliver My Ride made the interesting choice to be website only so far; there is no smartphone app. Users create an online profile that will be sent to multiple dealerships and brands for free (the site makes money by building a $500 transaction fee into the quote). Then the site serves up the vehicles it finds that fit the user’s profile.
The car can be delivered to the user’s home or office without that person having to visit a dealership. The entire transaction allows the buyer to remain anonymous until the end, so no spammy emails from local dealerships as punishment for daring to research vehicles online.
There are a few hitches in the service, like the fact that there isn’t an app. Also, on the question of test drives, the site recommends finding a friend who has the same make and model of vehicle and driving theirs or asking for their feedback. Or the user can abandon the anonymous security of Deliver My Ride to contact a dealership to arrange a test drive.
In any case, you do get to test the car before signing the final paperwork when the car is delivered. And if you do go all the way through the process and purchase a car via Deliver My Ride, you get a free one-year AAA membership.
It’s an interesting landscape for Deliver My Ride to jump into right now. Beepi, a peer-to-peer used-car buying and selling app, shrank its service area and let 180 of its staff go in December 2016. At the same time, Beepi merged with Fair, another car marketplace app fronted by veterans of BMW, Tesla, TrueCar, and others. Fair has yet to go live, so keep an eye on this space.
There’s also Shift, which is focusing on picking up Beepi customers who were left out in the car-buying-app cold when Beepi concentrated its services on its Southern California home base. Like Beepi, and unlike Deliver My Ride, Shift deals in private party sales, not dealerships, and most of its business so far is in California, with an outpost in Washington, D.C.
MadDog Technology was founded in 2014 and is chaired by Peter Karmanos Jr., who founded Compuware Corp. in 1973. (He’s also the owner of the Carolina Hurricanes hockey team.) The service is launching in Karmanos’ hometown of Detroit, making it one of the few not based in California.