Detroit Free Press, January 12, 2017 –
A new website from two longtime Detroit businessmen aims to help car buyers find the right vehicle in a similar way Priceline helps travelers find hotel rooms.
Deliver My Ride (www.delivermyride.com) was developed by Mike McInerney, a car industry veteran whose family has owned dealerships for years, and MadDog Technology, a new tech venture owned by Compuware founder Peter Karmanos.
“Like many consumers, I found the web to be an inefficient resource when I was searching for a new vehicle for my daughter,” McInerney, who left the family car business nearly a decade ago, said today. “Simple search inquiries always returned generic results, ranging from manufacturer sites like Ford.com and third-party aggregators like True Car and Cars.com.”
He started his career at Oakland Dodge in Madison Heights and worked for many years as general sales manager at Star Lincoln Mercury, owned by his uncle, the late Martin (Hoot) McInerney.
But, Mike McInerney said, he couldn’t find a site that would let him shop online and avoid dealing with a dealership, so he developed one. He spent the next three years developing the site and relationships with dealerships.
Deliver My Ride — like Priceline — asks what you are looking for and matches it to sellers in its network. It gets price quotes from dealers, which include rebates, so you can compare offers; if you agree to one of them, it sets up the sale. You don’t have to go to multiple sites and dealerships or even talk to a sales rep.
So far, Deliver My Ride is mostly for car buyers in metro Detroit, with about 70 area dealerships in the network, but McInerney, the company president, said he wants to add more dealerships and expand the geographical footprint.
The site is for customers who know what kind of car they want and who have likely test driven and researched it.
The business model for Deliver My Ride, McInerney said, is based on taking a percentage of the sale — like a sales rep would — from the dealership, as well as developing relationships with insurance companies and other businesses, such as AAA, that car owners might want or need. Eventually, McInerney said, he envisions that the company will earn more from selling other services than from selling cars.
MadDog — which has launched online companies that use technology to affect the mortgage, energy, services and real estate industries — joined in the venture.
“I think Deliver My Ride is the next big thing in the car business and launching it here in Detroit just feels right,” Karmanos said.
Deliver My Ride lets buyers anonymously search several sites and sellers to find matches and pick the lowest one or one they like the best.
“Unlike lead-generation sites like True Car, our site allows a buyer to create a unique vehicle profile, our technology sends the profile to multiple dealers and brands and returns the best results back to the customer automatically, quickly and transparently,” McInerney said. “Ultimately, we arrange delivery to the customer’s home or office so they don¹t waste time at the dealership.”
Generally, McInerney said, third-party lead-generation sites direct buyers to the nearest dealership to negotiate. Deliver My Ride, however, lets customers and dealers interact anonymously until a transaction is completed, and the car is delivered to the customer.
McInerney does not guarantee the prices quoted are the lowest. But, he said, they are competitive.
The biggest advantage of this service, he said, is the convenience of no-haggle buying and no waiting and visiting dealership showrooms.
Contact Frank Witsil: 313-222-5022 or firstname.lastname@example.org